Five Card Theory
Mindtree Ltd. 2015

Role
Researcher, User Experience Designer, Visual Designer

Duration
3 hours Workshop
2 weeks preparation

Description
Conducted interactive collaborative storytelling workshop to demonstrate power storytelling and collectively guided the focus group to derive building blocks to create a compelling story that may impact lives of millions.

Cross-channel UX: Future of Customer Brand Interaction
Mindtree Ltd. 2014

Role
Researcher, User Experience Designer

Duration
3 weeks

Description
The research paper captures key aspects for a successful brand-customer interaction. The insights provide heuristics to guide different brands facing complex decisions due to increasingly fragmented, disembodied information-based journeys and everyday user experiences across varying number of devices and channels.